With my background in ETL and data warehouse technologies, I often find myself helping middle-tier and integration vendors with their B2B positions and messages. Most often, as a first step, we clarify who they are messaging to: a task which can puzzle even experienced sales and marketing teams. In these cases I introduce my BUBL-up […]

Farmer’s Law

Your presentation slides are due on … These discouraging words appear frequently in my inbox: indeed, only slightly more frequently than, Your slides were due. Don’t get me wrong, I enjoy public speaking but, except where I need to share specific technical examples, I prefer to work without visual support. Some event organizers believe a […]